Many companies will engage in email marketing campaigns and totally ignore the basic steps to doing it right. You should always handle your email marketing campaign in a professional manner, you will have happy customers and ones that will want to talk to you. This article is filled with suggestions on email etiquette with your email marketing campaign.
Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.
Before sending out emails to your subscribers, try to let them know what you will be sending them and how often they can expect to hear from you. This way, they know when to expect your email and they can prevent it from getting automatically sent to their spam folder.
In order to banish all concerns about spam and ensure that no one on your subscriber list is there by mistake, consider employing a double opt-in strategy. Your first message should require some sort of additional action, like replying or clicking on a link, to make certain that the reader wants to receive further emails.
To make a clear and memorable impact with every email, keep your marketing messages short and sweet. Every email should have a very clear message and should only include information, media and links that are completely relevant to that message. A succinct but convincing email will be easier for your readers to absorb than a windy message that tries to force too many points.
Collecting and analyzing statistics is as important to the success of an email marketing campaign as it is to a business website. Invest in software that allows you to track the effectiveness of every email, from what percentage of your emails are actually opened to how many result in unsubscriptions.
People should be able to opt out from your mailing list easily. Email messages do take time to delete if people don’t want them and they may not appreciate having to do that. If you are seen as a spammer, it can have many negative consequences for you and your business’s reputation.
While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.
Your mailings should be more informative than just giving a sales pitch. You can include information on industry trends, news and forecasts in an easy-to-read newsletter format. People will not find your sales pitch interesting and will more than likely unsubscribe from your list. Busy people need a reason to keep reading you emails and including interesting information will help you to serve your primary goal of increasing sales.
If you follow the above suggestions, you can create a marketing campaign that is professional and appropriate. Being rude to your customers will quickly cut down on the amount of subscribers you have. Use the advice above to ensure that your customer base remains a happy one.