The Internet has opened up a whole new world for businesses to be able to reach customers. The concept of email marketing represents a terrific method for starting and continuing solid relationships with clients, and the tips in the piece that follows are extremely useful in crafting a successful campaign.
Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.
Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.
Use a double opt-in procedure that will ensure that your subscribers really desire your emails. That may appear to be a large amount of effort, but you are guaranteed that the person really wants your emails, which erases the chance that you and your ISP will run into trouble.
Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.
Collecting and analyzing statistics is as important to the success of an email marketing campaign as it is to a business website. Invest in software that allows you to track the effectiveness of every email, from what percentage of your emails are actually opened to how many result in unsubscriptions.
Be certain your email marketing plan has an option for unsubscribing or opting out. Certain emails cost money, even though it may be a small amount. You do not want your business to be considered in a negative way or to have your email address put on blacklistings.
While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.
Your mailings should be more informative than just giving a sales pitch. Create a real newsletter with tips related to your products and other useful information relevant to your target audience. People usually don’t appreciate a blunt sales pitch and this may turn off many potential customers. While the primary goal of your newsletters will be to generate sales, your readers want more than a simple pitch to stay interested.
With the Internet continuously expanding, it is very true that the potential for business is limitless. Email is a great marketing tool that all businesses should consider using to better communicate with their customers. Apply the advice from the above article in order to set up a successful campaign for email marketing.