Marketing is the term that involves the various processes and ways which are used for the purpose of creating value to the customers so that their needs and wants can be satisfied. A series of endless actions are usually involved in the process of marketing. Among the party which is involved in such actions is the firm which is striving to meet the needs and the wants of the target customers. Such actions also includes how the customers act as they respond to the efforts of marketing made the various business organizations. Every marketing effort has a primary objective of meeting the needs and the wants of the target customers of the firm.
An organization has to implement a number of concepts so that the marketing efforts may be a success. The term used to refer to this concept is the marketing concepts. The term marketing concept may be used to refer to various strategies that are used by most of the firms so the needs and the wants of the customers can be fully met. They are also utilized so as the business organization may be able to beat the existing competitors in the market. The production concept, the product concept, the selling concept, marketing concept and the societal marketing concept are the concepts which a firm may choose to implement.
The first concept of marketing is the production concept which holds that the products which have the high availability are the ones that most of the customers will favor. They will also favor the products which are affordable to them. So that the products may have a high availability, the firms should the focus of continuous production. The product concept holds that the products which will be favored by the customers are those which will have a high quality. Performance and unique features which are more innovative is what defines quality in this case. Using this concept, the marketers have to focus on unceasing improvement of their offerings. The next concept is the selling concept which provides that large scale product promotion in needed so that the customer may favor the products from a particular firm.
The marketing concept requires that a firms understands the customers needs and wants. The firm utilizing this strategy has to however design and deliver products and services which are more likely to meet the needs of the consumers in better way than the products of the competitors will do. The philosophy of customers first is utilized when using this strategy. The concept of society marketing calls for the firms to meet the needs and the wants of the consumers using the ways which improve the customers wellbeing and the society in general.